Pragmatic Marketing
A framework for a pragmatic approach to marketing is based on delivering products that customers would like and identifying their requirements. It involves interviewing customers, creating a product prototype and testing the product with them to ensure it meets their needs. The process continues throughout the product's life cycle.
One approach tries to embrace relativism, which implies that truth is not as crucial a philosophical concept as it is traditionally believed to be. Another is more cautious about relativism, focusing on the speech-act and justification concepts.
Track and trace
Track and trace is an essential supply chain management tool that allows businesses to know the location of products at all times. This information helps companies improve logistics workflows, cut down on time and cut costs. Additionally, it helps them improve efficiency and quality. It also helps reduce manual inventory counts and inspections. It also helps avoid production disruptions due to insufficient or low-quality raw materials and appliances.
During the pandemic many businesses realized that they didn't have visibility from the beginning to the end of their supply chain. This led to a surge in the demand for smart, scalable, track and trace technology that can provide more accurate and reliable data on the performance of the supply chain. These new technologies can make supply chains more resilient to future disruptions and safeguard the health of consumers.
Serialisation is a feature that can be added to your CMMS to improve the ability to track and trace your business. This will ensure that each item has a unique identifier that can be recorded and tracked in real-time. read page can also help you comply with stringent regulations, including those related to food safety. You can access and analyze this data by using an online platform like MaintainX which is integrated into your CMMS.
It is easy to get confused by the term "track and trace" because it sounds similar to "follow the trail". However it's a completely different procedure that records the route of a vehicle or asset. The data is then made available to all those involved in the supply chain, including the customer. This gives customers more confidence in their deliveries, and also allows them to verify whether the item was damaged or lost during transport.
At each stage of the transportation process most parcels are digitally scanned. These details are later made available online, allowing customers to verify the status of their package anytime. Both the shipping companies and customers will enjoy a better shipping experience. This also lets them provide this service at a lower cost.
Counterfeit detection
Businesses suffer billions of dollars in losses each year because of counterfeiting and grey-market diversion. It tarnishes brands' reputations, undermines consumer trust, and in the case of medicine and food, poses a threat to public health. To combat this scourge real-time tracking of items is vital. However, due to cost, digital authentication has typically been reserved for high-value products.
Pragmatic's world leading visual detection technology powers a full range of counterfeit prevention products that work together to safeguard your business. It is built on the Visual-AI stack and offers an adaptable and flexible counterfeit detection for your platforms and marketplaces. Our solution is fast, accurate, and easy to use.
It detects and recognizes all types of fake documents, from digital images to "paper" banknotes. The system works by analyzing several features, including watermarks, microprinting and color shifts to ensure that your products are authentic. You can guarantee your customers' safety and that your products meet the necessary standards. This will help you increase your profits and increase customer confidence. The system is also portable and can be used at any point of sale.